THE CHALLENGE.
CREATE A STRATEGY TO INCREASE THE ATTRACTION OF PROSPECTS INTERESTED IN THE CLIENT’S PRODUCT.
We won the project to take it to the next level. The big opportunity was to create a much more optimal advertising campaign structure. Likewise, generate a more effective Communication in Everything: Ads, Landing Pages, Social Networks and Website.
Due to the high number of products, a Digital Advertising Campaign Strategy was drawn up where the products will be grouped into special categories to make the new structure more efficient.
SKILLS
Google Ads
Google Analytics
Instapage
Photoshop
Illustrator
TACTICS
Digital Strategy
Digital Campaign
Digital Metrics
Client
MDS Agency
Date
2018
The restructuring of the Campaign Account had to be carried out in a very orderly and responsible manner to maintain the Leads that they generate to this day.
And from there, leverage growth with expansive optimizations by Product.
BUILDING THE RESULT.
The goal was to increase the monthly Contacts 30% compared to the month of the previous year. Little by little we were gaining the market. Having reliable Digital Metrics in the Landing Pages (campaign traffic) was vital.
